http://abduzeedo.com/interview-amazing-designer-jonathan-haggard-aka-skyringbreath
If you love poster design then you probably
have stumbled across Jonathan Haggard before. Amazing typography,
gorgeous colors and witty social commentary are common tools of
Haggards trade. Keep in mind though, once you’ve seen this you probably
won’t ever look at propaganda the same way. Enjoy!
Well, let’s start with the usual. Who are you and where are you from Mr. Haggard? What is your brief design background?
My name is Jonathan Haggard and I usually go by the moniker
skryingbreath. I was born and raised in California; my current
residence is San Francisco, California where I'm attending The Academy
of Art University to build my portfolio and get my degree in Web Design
and New Media.
Design has been something I've been fascinated with since I started
creating minor user experience ideas with Winamp skinning. Though, I
quickly realized that whenever I told a pretty girl I made skins I got
a confident decline to my phone number invitation. Switching things up
and doing a ridiculous amount of scientific experimentation with
typography and advertising paid off, and I got the girl too!
Your poster work and photography are really truly amazing. How did you get into the poster / print realm of design?
To be completely honest I somewhat fell into it. I started making
these simple and ugly typographic renditions of Daft Punk songs, and
figured I'd print them once I saw a show by my biggest influence -
Scott Hansen/ISO50. After realizing the freedom that the print world
allows, designing and thinking of substantial concepts became easier.
Since most of the client work I receive is identity/layout dominant,
posters give me a chance to exercise total control and execution of a
concept from beginning to end with no other input or distractions.
I know you're heavily influenced by propaganda aesthetics. Care to elaborate on how that came about?
Through type experiments and looking for inspiration via FFFFOUND or
flickr streams, I found myself returning to the basic principles of
design that are so gracefully combined in vintage Russian and German
propaganda posters. Balance, repetition, contrast, dominance and solid
concepts executed in the most perfect manner to convince a population
to follow an idea.
This built itself into an obsession, and I'm always on the lookout for anything propaganda related.
Music often finds its way into your artwork as well. Do you work
with musical artists often? Or just as inspiration for personal pieces?
Both?
I have worked with musicians' logotypes and identities. Most of the
time I have a great idea while listening to a song for the 900th time
in a day, decide to make a poster about it and then email it to the
musician. It really pumps me up when they respond, even just a “thumbs
up, kiddo”. It's a thrill I haven't found elsewhere.
One last question, is there any sort of art or design work that you
aren’t currently doing that you wish you were? Why or why not?
What a coincidence; I just started a course on motion graphics which
is something I admire from afar but have never participated in. It
seems like the ultimate skill to have and make pretty stuff and then
add an entirely new dimension that alters everything. I'm confident
I'll get a handle on motion graphics and be posting kinetic propaganda
soon.
Jonathan Haggards Website:
http://jonathanhaggard.com/Jonathan Haggard on DeviantArt:
http://skryingbreath.deviantart.com/Some Artworks
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